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HERA Brand: HERA is a contemporary, luxury beauty brand that defines and raises the bar for beauty standards that offer more value for women worldwide. Jennie was selected as the luxury cosmetics brand by HERA's ambassador since 2019. HERA's philosophy is about finding one's natural beauty that lies deeply in having a strong inner sense of confidence and bringing it out to shine.
Unfading Look: Luster Setting offering a lasting glow that dazzles from all angles.The texture smoothly wraps along the lips and gives an 8-hour-lasting glow without leaving any feeling of stickiness.
Breathable Texture: HERA's texture fluency technology helps softly condition the lip surface to provide a light texture that helps the formula glide smoothly across the lips. Regardless of the lips’ condition, the formula slides smoothly and offers moisture-retaining properties. It penetrates deep between the fine wrinkles of the lips to provide a rich and moisturized sensation.
Colors Fit Your Skin: Selection of colors tailored to the skin tone of women. New colors of ROUGE HOLIC offering delicately designed visual delights, inspired by the feel of contemporary trend. HERA Color Lab, makeup artists and marketers worked togetherto develop color spectrum for gloable women. 20 medium saturated colors bring out your unique beauty and maximize your beauty potential.
Upper Luxury Look: The HERA Rouge Holic lipstick uses a contemporary design with architectural elements. The gracefully curved body and beautiful line create a look of upper luxury that stands out anytime and anywhere. [ Shop Now ]
